From the previous year of this event, universal feedback indicated a need to organise attendees through the venue. The second goal was to drive clients to landing pages that offered IBM cloud services and for hosting and developing. Ultiimately the target was to sell IBM services and not AR.Try on iOS Try on Android
Facilitating attendees by centering all creative around their experience.
A healthy balance of innovation, functional value and a user centered approach is what propelled downloads by over 300% from the previous year.
No better way to show you than to, show you so we’ve kept the App running. In the App you’ll find different components for event and speaker schedule. Along with this, you will find ‘AR Experience.’ Select this feature and follow the instructions. Once your device has accessed the AR mode, click and expand any of the three images below to view the AR creative though your phone camera.Try on iOS Try on Android
Implementing augmented reality generated excitement in a way that a simple event agenda App could not. Innovation became the main topic of conversation as business and technology professionals shared their excitement on social online platforms.
We capitalised on this by adding more value in the App with an event agenda which helped maintain engagement with several areas of the venue. As attendees moved through the space, strategically placed AR activations took them to landing pages which intern drove impressions on IBM’s cloud offerings.
This case study demonstrates a niche solution for engagement problems at events. That being said, engagement is the pain point in many other setting. By beginning and ending with delightful experiences for your target audience, AR becomes the unsung hero through seamless integration.
The solution we will provide is great for accompanying campaigns, or interaction projects as it can be scaled for thousands of people or mere a handful at the time. Analyse your business goals and let’s work together on achieving them.
While the niche of this solution lies in it’s technology, there peripheral steps that need equal attention to make it work. We specialise in these areas also. Broken down they are, UI/UX, Visual design, Motion graphics and 3D vfx. Let us know how we can help you in these areas.Lets Chat